Useful questions. Clearer decisions.
Articles
Practical ways to bring more context and care to business relationships.
Ask better customer reference questions
Prepare six questions that reveal a customer's circumstances, implementation choices and lessons you can use.
Make a double opt-in introduction
Use a clear permission sequence and short messages to connect two people who both want the conversation.
Give a product story something to stand on
Audit one product description by connecting each factual statement to a source, scope and review decision.
What belongs in a supplier handoff
Give an incoming supplier owner the decisions, documents and open commitments needed to take responsibility.